Description |
The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships. Nielsen is the world's leading marketing and media information company. We're passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services. Above all else, our ongoing commitment is to align our business with our clients' needs to ensure they have a competitive edge in an expanding global economy. The privately held company is active in more than 100 countries, with headquarters in New York, USA. EOE/AA/M/F/D/V
BASES is the global expert in simulated test marketing, providing sales forecasts and general marketing consulting to leading consumer packaged goods companies. BASES' forecasts provide marketers with fast, accurate and cost-effective information much sooner, and at lower cost, than traditional in-market testing alternatives. Clients rely on us to evaluate their new product ideas, accurately predict sales and optimize growth of established brands by helping marketers make decisions at critical stages of the new product development process.
As a Project Developer you will ensure the highest quality consumer data on studies by designing world-class questionnaires based on client objectives/knowledge, and to serve as a liaison between the account team and the appropriate Operations departments. Responsibilities include, reviewing proposals and discussing design issues to ensure accurate field specifications are given to the Field Department; collaborating with analysts and client on basic study objectives, client issues, study design, and proposal with supervision from senior staff; scheduling and updating studies in the STAR database within appropriate study timeline; serving as a liaison between the client, account team and the appropriate Operations departments, with supervision from senior staff; translating client objectives and analyst data needs into survey questions, respondent sample, and interview designs, with supervision from senior staff; serving as the client contact on the questionnaire, test product, concept stimuli, and data collection; coordinating, communicating, and documenting all study issues, deadlines, schedules, and changes utilizing the appropriate tools; creating field materials as needed and reviewing concept stimuli, with supervision from senior staff; checking CAPI program; ensuring error-free columnization, as needed; keeping electronic version of questionnaire current during field; managing questionnaire translation process, as needed.
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Requirements |
Bachelors Degree
GPA 3.0 or higher
Excellent communication skills
Problem solving skills
Organized and detailed
Excellent client service skills
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